Ladies First Celebrity Golf Classic Announces First Canadian Sponsor

Bear Mountain Resort among several new partners in 2008

LOS ANGELES, CA (August 25, 2008) - The Ladies First Celebrity Golf Classic - the only Celebrity Charity Golf Tournament to feature an all-female field of celebrities - has added several new corporate partners, beginning in 2008. The Classic raises funds to benefit three girl-serving charities: the Women's Sports Foundation's GoGirlGo! Initiative; the LPGA-USGA Girls Golf Program and the Palm Springs Boys & Girls Club's Smart Girls Program. Female celebrities from the worlds of sports, movies, television, and music participate.

The Classic's three-day weekend of activities includes golf rounds and clinics, receptions, dinners, evening entertainment, and a Sunday afternoon Celebrity Tournament spectator day.

The Classic has a history of attracting (and retaining) highly coveted corporate partner brands, including: Anheuser-Busch's Michelob Ultra, Coffee-mate, L'Occitane, Mirassou Winery, Powerbar Pria, Tiffany & Co., and Yankee Candle; retail partners such as Roger Dunn Golf Shops and Bellasport; and media partners including EZ103.1 and Time Warner Cable.

Headlining the Classic's newly signed sponsors is Bear Mountain Resort, the Classic's first sponsor hailing from our neighbors to the north.

Bear Mountain Resort is a premiere master-planned resort community located in Victoria, British Columbia on Vancouver Island. Boasting Canada's first and only 36-hole Nicklaus Designed golf offering, the lush mountainside community features a montage of residential and vacation real estate opportunities. Resort amenities include The Westin Bear Mountain Victoria Golf Resort & Spa, Santé Spa, Mountainside Athletic Club, and an eclectic and world-class selection of restaurants. The Village rounds out the complete lifestyle experience that truly defines resort living.

According to Tournament Director, Jen Rottenberg, "We are really excited to add Bear Mountain Resort to our list of corporate partners. It shows the strength and broad appeal of Ladies First."

Bear Mountain Resort representative, Stacy Germaniuk, Director of International Sales for Real Estate agrees, "this is a terrific opportunity for us to support some very worthwhile charities and strengthen our presence across the border which includes our presentation office in Scottsdale, AZ."

Additional sponsors added in 2008 include: Callaway Golf, Dockers Golf, See's Candies, Sziols America Eyewear, and Trina Turk; and media partner Palm Springs Life magazine.

Added Rottenberg, "We are really pleased with our corporate support this year. The fact that companies keep coming back, and are signing multi-year agreements with the Classic, attests to the fact that we are doing something right! While these great new sponsors validate the growing appeal of Ladies First and unique demographic we reach. We are excitedly moving forward!"

To learn more about the Classic, please visit the event web site at www.ladiesfirstgolf.org. To learn more about Bear Mountain Resort, please visit www.bearmountain.ca.